Jason Siegel is an accomplished lifestyle, music and fashion photographer whose controversial art installation “Shoot Portraits, Not People” debuted in Aspen on Friday January 13th at The BLK MKT gallery.


This creative and provocative exhibit is Siegel's first non-photography based art project and displays photographic equipment built into high-powered weaponry, offering a look into the idea behind shooting portraits, not people.


The artful gesture of mixing tool and technique is evident in the creative process it takes to build the “guns,” from start to finish using hand-picked camera equipment as the source.


This undertaking wouldn’t be possible without Denver based metal sculptor Keith D’Angelo, who Siegel connected with in order to make this project come to life.


“Shoot Portraits, Not People” moves beyond the elements of still photography and captures the archetype of both guns and cameras as universally recognized symbols of provocateur. The display of one of a kind custom camera weaponry is accompanied by other military themed accessories that create an interactive and immersive installation.

The attention to detail is impeccable with each gun being constructed by hand-picked parts chosen from over 200 pounds of camera parts specifically sourced for this project.



"When I'm taking photos, I'm mostly pressing buttons whether it's behind the camera or behind the computer. This project has allowed me to go beyond my creative borders and create something that has no boundaries and yet is totally unique," Siegel says.



Opening night of "Shoot Portraits, Not People," took place at The BLK MKT gallery in Aspen, Colorado on January 13th and will remain open through the month of January & February including during the X-Games this upcoming weekend.



Each handcrafted piece and the military-themed accessories will be available for purchase on site as well as prints of each "gun."



"Shoot Portraits, Not People"



The BLK MKT in Aspen
534 E. Cooper Ave (Aspen, Colorado)



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